Optimization Measures For Cross-border E-commerce Logistics Chain
From the perspective of supply chain, a brief discussion on optimization measures of cross-border e-commerce logistics chain
The development process of an enterprise includes several stages such as growth, maturity, and decline, and different business management models should be applied at different stages of enterprise development. As an important support for the development of cross-border e-commerce enterprises, international cross-border logistics is also affected by the life cycle of the enterprise. Therefore, cross-border e-commerce companies should start from their own development stage and determine the specific logistics model that should be applied.
In 2019, my country's cross-border e-commerce transaction volume reached 10.7 trillion yuan, which doubled compared with 2015. This has enabled the cross-border e-commerce financial industry to gradually achieve systematic development.
But overall, my country's cross-border e-commerce business is still highly decentralized. Although the total number of operations has reached 705,000, there are also 3.014 million practitioners.
However, companies with a transaction scale of more than 10 million account for less than 10% of the total number of cross-border e-commerce companies. This makes cross-border e-commerce service resources relatively scattered and the market concentration is low.
Under such circumstances, postal parcel business has become the main form of cross-border logistics, which is not conducive to the systematic development of cross-border logistics business. The current cross-border e-commerce industry is gradually evolving from a business dominated by B2B to a B2C model.
This has higher requirements for cross-border logistics, requiring the international logistics model to change its original business model and gradually shift to a cargo collection and overseas warehouse model. Against this background, optimizing the cross-border e-commerce logistics chain from a supply chain perspective should be carried out from the following aspects.
(1) Integrate the overall supply chain and promote logistics integration
From a supply chain perspective, the overall supply chain of cross-border e-commerce includes manufacturers, supply entities, logistics companies, warehousing, distribution, and foreign consumers. The essence of management work is to effectively integrate the above-mentioned capital flows and information flows.
As the central hub of cross-border e-commerce business, logistics work plays a role in connecting, integrating and serving various entities in the supply chain. In order to achieve timely distribution of cross-border goods and reduce costs as much as possible, a variety of optional logistics models should be combined and applied in order to achieve the optimal combination effect.
The internal components of cross-border e-commerce enterprises mainly include cost, management, service and other aspects. Warehousing, transportation, management and other tasks will all lead to costs. Enterprise costs play a direct decisive role in the choice of enterprise logistics mode.
(2) Optimize customs clearance conditions and apply mixed logistics
Cross-border e-commerce products need to go through various links such as exporting country logistics, customs, commodity inspection, international transportation, importing country customs, importing country commodity inspection, etc. At the same time, they may also go through the reverse logistics link of returns and exchanges, which greatly increases the cross-border logistics time and increases cross-border logistics.
Therefore, optimizing the customs clearance conditions for cross-border e-commerce and building a cross-border e-commerce logistics network can further enhance the development of the cross-border e-commerce ecosystem.
The government plays an active guiding role in this process. Government departments should guide the customs to establish green inspection channels to facilitate cross-border e-commerce, so as to shorten the customs clearance time for cross-border e-commerce.
At the same time, processes such as custody, customs clearance, inspection, inspection, and tax payment should be optimized. At the same time, cross-border e-commerce companies should actively cooperate with necessary procedures such as customs and security inspections, and materials required for goods to pass customs should be prepared in advance.
(3) Improve logistics infrastructure and develop big data technology
In order to adapt to the continuous improvement of the cross-border e-commerce system, the optimization of cross-border logistics can be carried out from two aspects: overseas warehouse building and infrastructure upgrading. The construction of overseas warehouses requires a large investment of human and material resources. When providing services to international buyers, cross-border e-commerce merchants should also consider the policies, culture, customs and other information of the host country.
This is difficult for most cross-border e-commerce merchants to do well. The optimization of logistics infrastructure and management systems cannot be completed in the short term. Therefore, cross-border e-commerce merchants need to formulate long-term plans and continue to invest capital, manpower, and technical strength in order to continue to develop in-depth in the field of cross-border e-commerce. .
(4) Establish a trust mechanism and promote business integration
The collaborative development process of cross-border e-commerce logistics involves profit distribution, capital flow, information disclosure and other contents that involve the interests of both parties.
Cross-border e-commerce and cross-border logistics are respective entities, so there is a certain conflict of interest between the two. The reason for the conflict of interest is often that a complete trust mechanism has not been established between the two, which requires the establishment of a more reasonable distribution of interests. plan.